corona affecting chicken demand

RUMOURS, FEARS HIT CHICKEN CONSUMPTION; FARM-GATE PRICES DROP

KARNATAKA POULTRY FARMERS BURIES ALIVE 6000 CHICKEN IN MASS GRAVE...

THE OUTBREAK OF NOVEL CORONA VIRUS IN CHINA AND THE FEARS ASSOCIATED WITH IT ARE SEEN IMPACTING INDIA'S POULTRY SECTOR, WHICH SAW A DECLINE IN THE OFF-TAKE OF CHICKEN MEAT IN THE PAST COUPLE OF WEEKS. AS A RESULT,FARM GATE PRICE OF CHICKEN HAVE DROPPED,HURTING FARMERS' EARNINGS.

SOCIAL MEDIA PLATFORMS SUCH AS WHATS APP AND YOU TUBE ARE RIFE WITH RUMOURS AND FAKE NEWS OF CHICKEN BEING INFECTED WITH CORONA VIRUS, PLAYERS SAID. THE IMPACT OF RUMORS SUCH THAT THE GOVERNMENT HAD TO  INTERVENE LAST WEEK TO ALLAY THE FEARS. THE ANIMAL HUSBANDRY MINISTRY HAS SAID THAT POULTRY WAS NOT FOUND TO BE INVOLVED IN THE TRANSMISSION OF CORONA VIRUS TO HUMANS IN ANY REPORT GLOBALLY.

“Some vested interests are spreading fake news on social media about chicken and corona-virus, while there is absolutely no connection between the two,” said Sushant Rai, President of Karnataka Poultry Farmers & Breeders Association (KSFBA). 

Such scaremongering and misinformation campaign are not only depriving consumers of protein-rich food, but also impacting the livelihood of millions of farmers dependent on the poultry sector, Rai said, adding that consumption is down by about 30 per cent in the State.

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